Founder of Casa Forma and Casa Forma London, Faiza Seth leads the PR, ​branding​ and strategy initiatives for both companies.

Faiza has enjoyed living all over the world, including India, Hong Kong, America ​and the United Kingdom.

Since graduating at Northwestern University with a B.A. in Economics, she initially worked in finance and fashion before obtaining her MBA from Stanford University in California.

Faiza's career began at Lehman Brothers in Hong Kong. After this she co-founded Norwest Industries Ltd, an international apparel manufacturing and trading business.