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OFFICE RECEPTION DESIGN – CONTROLLING WHAT YOUR RECEPTION TELLS CLIENTS

October 14th, 2016

Your office reception works much like a website’s front page design. It is the first point of contact that companies and customers have with your business. It is literally the public face of your company. At Casa Forma we make snap decisions about a person within ten seconds of meeting them – we can’t help it it’s human nature. The same is true of decisions about a company and your reception area needs to make a great first impression.

 

Design

 

We always start with design itself before looking at décor as we need to make sure that the space is optimised correctly to create the right impression. Your reception area should be focused towards the reception desk itself. A large wide desk with computers and your company logo above is normally the best way to make a good first impression.

 

Light is incredibly important in your reception area. Too dark an area makes people feel on edge and detracts from the visual feast you want to serve people. Soft natural light is ideal and you can supplement with overhead spotlights, side lights and mirrors if you don’t benefit from a glass entrance.

 

We also want to make sure that there is a warm and welcoming waiting area. This should be comfortable, branded and feature your company or industry literature – reinforcing the impression that your business is at the top of its game.

 

Materials are also incredibly important but don’t have to be expensive. Traditional businesses will often benefit from rich, corporate or luxury materials in their design. Black marble, rich mahogany and mirrors help create this luxury feel whilst increasing space. However, many more modern businesses, particularly in the tech industry, benefit from the opposite image – relaxed spaces, light colours and a friendly colour scheme. At the end of the day your design needs to reflect your brand and your corporate message.

 

Décor

 

Receptions should feel relaxed, comfortable and not cluttered. Decoration should be kept relatively minimal with brand logos, plants and amenities available. Try to have a few well-chosen and placed objects rather than a clutter. For many companies a focal point piece of art can make an incredible impression but it isn’t a necessity. What furniture you choose is however very important. Chairs and sofas are an ideal solution but you should choose ones that reflect your company – big, soft and comfy if that’s your image or modern and artistic if that’s your image.  You should always provide a table for work and refreshments so that guests can quickly settle. 

 

Branding

 

How you display your branding and how you design the actual office reception is important. We want to make sure that we convey our core brand messages to potential clients and that our brand is a key association our office makes. Décor such as art, images and corporate awards should feature subtly in your office to contribute to your brand persona.

 

Consistency

 

Consistency is also very important. It’s no good making a great first impression in your reception if the rest of your office is cluttered or plain. We want to replicate all of the receptions design and branding throughout your office to make sure that first impression sticks with visitors throughout their stay.

 

 

 

Designing a reception well will make the perfect business impression and we can’t recommend it enough! If you need assistance don’t hesitate to contact us directly.

Author:
Carolina Sandri

Casa Forma Luxury Interior Design Office Reception
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